We were drawn to Aston Martin due to the curves and power of their vehicles, but also because we wanted to prove that a luxury car spot could be achieved mainly with CG. We grabbed our conceptual hats and dove headfirst. We ran the gamut from stunning visual-effects, heavy explosions and morphing buildings, to simple dry salt lake beds and artistically lit cityscapes, while trying to find the right voice. We finally landed somewhere between complete photo reality and heavy stylization…which proved to be appropriate for our overall concept of: What does a car dream about?
Production Co / VFX: Gentleman Scholar Directors: Will Johnson, William Campbell & Charles Paek Producers: Rachel Kaminek Executive Producer: Rob Sanborn Executive Producer: David Brixton / The Whitehouse Executive Producer: Rick Lawley / The Whitehouse
Visual Effects Supervisor: Charles Paek 3D Lead: Errol Laniér, Neil Teneja, Jon Bavaresco 3D Artist: Tucker Corson, Ian Mankowski, Yates Holley 3D Pipeline: Yates Holley Compositor: Carlos Morales, Michael Miller, Matt Lavoy Matte Painter: Christian Kugler Editor: Josh Bodnar / The Whitehouse Flame: Kieran Walsh / Carbon VFX
Sound Mix: William Flynn & Gus Koven / Stimmüng, Joel Waters / Lime Studios, Justin Braegelmann