NOLA – FLIP THE SCRIPT

The negative headlines in the New Orleans area became such a problem that we were approached to help with a type-driven campaign that utilized the negative and turned them positive. The beautiful scripts gave us a ton of room to explore how we could create an entire piece driven by subtle graphics and dynamic type. Without a VO, we needed to pace the spot to be able to deliver all of the messaging, as well as maintain an eye-catching amount of energy and cleverness in the transitions. The final piece is something we are ultimately proud of. The messaging, the design and the effort we put in to such a positively infused campaign is something we truly enjoyed and loved seeing implemented in such a beautiful city.
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“The messaging, the design and the effort we put in to such a positively infused campaign is something we truly enjoyed and loved seeing implemented in such a beautiful city”

NOLA
NOLA
Derrick Rose

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CREDITS

Production Company: Gentleman Scholar
Directors: Will Johnson & William Campbell
Executive Producer: Rachel Kaminek
Senior Producer: Emily Gleicher
Designer/Animator: Heather Lynn Aquino, Sang Youb Shin, Jordan Lyle, Rachel Yonda
Agency: Spike DDB